OBO & Aptitude 8 Have Merged!

October 15, 2024 — Aptitude 8 and OBO, both distinguished HubSpot Elite Partners, are thrilled to announce a merger between their two firms. This strategic partnership unites the unique strengths of both companies, bringing our separate strong reputations together to become the technical consulting powerhouse of the HubSpot ecosystem. Together, Aptitude 8 and OBO aim to deliver HubSpot technical consulting offering unparalleled service to upmarket HubSpot customers.

Often, companies coming together is additive instead of transformational. However, with Aptitude 8’s well-established brand and operational infrastructure complementing OBO’s technical, strategic, and delivery expertise, we believe this will result in a clear 1+1=3 scenario. This merger allows both companies to immediately meet growing market demand by creating a firm with the depth and scalability needed to lead the HubSpot ecosystem up-market.

For clients of Aptitude 8 and OBO, the merger means enhanced access to expertise across CRM, custom development, integrations, RevOps strategy, AI expertise, and more. This partnership brings together complementary capabilities, ensuring clients receive seamless and elevated service. Existing projects will continue uninterrupted, with teams backed by expanded resources and expertise.

Both Aptitude 8 and OBO share a vision to lead in the HubSpot ecosystem while maintaining a strong commitment to their people-first cultures. Aptitude 8 will lead as the unified brand post-merger, embodying the collective strengths of both companies. Together, they are committed to setting a new standard for technical consulting on the HubSpot platform.

Please visit our new website at www.aptitude8.com.