Integrated Marketing.
Develop strategic plans to execute
multi-system marketing campaigns to automatically nurture leads for
effortless conversion.
Integrated marketing is a process that combines various aspects of your business’s marketing communication. We aim to create a unified and seamless experience for your customers by providing you with communications strategies aligned with your organization’s core values and goals.
Marketing Automation.
We can match your goals and needs with the right marketing automation platform and create custom automations that will increase the quality and quantity of your campaigns. Experience exponential lift from your customer conversion efforts with automated marketing workflows developed to deliver the right message at the right time.
Email Marketing.
When sending targeted emails, it’s hard to know which ones to send to which groups. With our help, you’ll be able to create dynamic content and segmented emails so you can easily reach the right people. We’ll help you get started by creating customized emails based on the information you provide in your contacts list and then set up your marketing platform to identify which emails will work well in your campaign.
REVENUE ATTRIBUTION.
Understanding where your revenue is coming from is important, so you can better allocate your marketing budget. We will help you through this process and identify which of your marketing efforts generate the most revenue to get you the best return on your investment.
Dashboards & Reports.
We help you track your campaigns by providing you a single source of truth to analyze your marketing metrics and sales activities. By building your dashboards and reporting, you can understand where you’re getting the most return on your marketing investments.
Articles
Case Studies
Articles
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today’s digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
The Art and Science of Lead Scoring in HubSpot
Mastering Prospect Outreach In today’s dynamic landscape of customer engagement, the ability to discern and connect with potential customers stands as the cornerstone of business growth. The OBO Group revolutionizes this…
The OBO Group Attains Top 1% HubSpot Partner Status Based on Accreditations
Columbia, Maryland, USA – January 25, 2024 – The OBO Group, a HubSpot Elite Partner, announced today that it has attained two new HubSpot technical accreditations: HubSpot Data Migration and…
HubSpot and Salesforce Integration Catalyzes Carnegie Learning’s Sales and Marketing Synergy
About Carnegie Learning is a leading provider of AI-driven technology, curriculum, and professional learning solutions for K-12 education. Carnegie Learning offers a range of educational products and services, including software…
Empowering Sales Teams with ChatGPT: Harnessing AI for Solution Engineering Support
Sales teams often have to answer complex questions from potential clients, which may require help from solution engineers. Given the limited time and resources solution engineers have, it may not…
5 Tempting Benefits for Developing in a Linux Environment
Did you know that most developers use Linux as their main operating system (or at least dual boot)? Sure, a novice user may find it daunting at first–just like switching…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
Navigating System Integration Complexities
System Integration combines two stand-alone systems to create one comprehensive network. Integration projects require immense comprehension, and the key to successful integration is to create a plan. A structured approach…
A HealthCare Organization Achieves 15,309 Conversions within 6 Months
0 Conversions 0 % Conversion Rate 0 % Open Rate Challenge Solution Conclusion The organization is one of the top 10 hospital groups in America and a 22+ billion dollar,…
How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts
120,000 members synced daily 31 fields integrated 20,000 contacts migrated About The International Society for Pharmaceutical Engineering was founded in 1980 by professionals who believe the pharmaceutical industry required an…
What Are Pillar Pages, and How Do They Help SEO?
We know that transforming all of your website content to conform with Google’s ever-changing SEO algorithm is the last thing you want to do. What you did a year ago…
What Is Scrum and Why Is It Valuable to You?
Here at obo. Agency, our clients’ projects are always handled with full focus and maximum effort. Aligning with our core values, we complete our clients’ tasks on time, every time.…
Wireframes, Moodboards, and Mockups: What’s the Difference?
If your website needs an overhaul, it can be overwhelming—and it’s certainly not an overnight job. Where do you even begin when you have to scrap the whole thing? It’s…
SEO Breakdown
What Is SEO, Anyway? Simply put, SEO stands for search engine optimization. But you probably already know that, and it often seems like it’s made up of a bunch of…
How to Innovate Your Email Marketing for 2019
Good email marketing delivers a personalized, relevant message based on the recipient’s position and needs. Successful email copy has a compelling subject line, interesting preview text, clear call to action,…
4 Reasons You Should Use Sales Conversation Recap Emails
We all like to think that our memory is way better than it actually is. After all, how many times have you told yourself to remember to pick up dinner…
How HubSpot Works with Python Requests
As a B2B marketing agency, our development team regularly tackles projects where standalone applications need to be able to “speak” with one another. To solve this challenge, Python is our…
Why Does Marketing Take So Much Time?
It’s no secret that we’ve spent much of our lives anxious to accomplish some sort of end goal. As kids, we couldn’t wait to “get big” and drive a car,…
Why You Need Marketing and What It Does for Your Sales Team
You may see your sales team as the only ones who brings home the bacon. They close leads, pursue the relationship, and generate more business in the future. However, it’s…
Case Studies
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today's digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
The Art and Science of Lead Scoring in HubSpot
Mastering Prospect Outreach In today's dynamic landscape of customer engagement, the ability to discern and connect with potential customers stands as the cornerstone of business growth. The OBO Group revolutionizes this…
The OBO Group Attains Top 1% HubSpot Partner Status Based on Accreditations
Columbia, Maryland, USA – January 25, 2024 – The OBO Group, a HubSpot Elite Partner, announced today that it has attained two new HubSpot technical accreditations: HubSpot Data Migration and…
HubSpot and Salesforce Integration Catalyzes Carnegie Learning’s Sales and Marketing Synergy
About Carnegie Learning is a leading provider of AI-driven technology, curriculum, and professional learning solutions for K-12 education. Carnegie Learning offers a range of educational products and services, including software…
Empowering Sales Teams with ChatGPT: Harnessing AI for Solution Engineering Support
Sales teams often have to answer complex questions from potential clients, which may require help from solution engineers. Given the limited time and resources solution engineers have, it may not…
5 Tempting Benefits for Developing in a Linux Environment
Did you know that most developers use Linux as their main operating system (or at least dual boot)? Sure, a novice user may find it daunting at first–just like switching…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
Navigating System Integration Complexities
System Integration combines two stand-alone systems to create one comprehensive network. Integration projects require immense comprehension, and the key to successful integration is to create a plan. A structured approach…
A HealthCare Organization Achieves 15,309 Conversions within 6 Months
0 Conversions 0 % Conversion Rate 0 % Open Rate Challenge Solution Conclusion The organization is one of the top 10 hospital groups in America and a 22+ billion dollar,…
How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts
120,000 members synced daily 31 fields integrated 20,000 contacts migrated About The International Society for Pharmaceutical Engineering was founded in 1980 by professionals who believe the pharmaceutical industry required an…
What Are Pillar Pages, and How Do They Help SEO?
We know that transforming all of your website content to conform with Google's ever-changing SEO algorithm is the last thing you want to do. What you did a year ago…
What Is Scrum and Why Is It Valuable to You?
Here at obo. Agency, our clients’ projects are always handled with full focus and maximum effort. Aligning with our core values, we complete our clients’ tasks on time, every time.…
Wireframes, Moodboards, and Mockups: What’s the Difference?
If your website needs an overhaul, it can be overwhelming—and it’s certainly not an overnight job. Where do you even begin when you have to scrap the whole thing? It’s…
SEO Breakdown
What Is SEO, Anyway? Simply put, SEO stands for search engine optimization. But you probably already know that, and it often seems like it’s made up of a bunch of…
How to Innovate Your Email Marketing for 2019
Good email marketing delivers a personalized, relevant message based on the recipient's position and needs. Successful email copy has a compelling subject line, interesting preview text, clear call to action,…
4 Reasons You Should Use Sales Conversation Recap Emails
We all like to think that our memory is way better than it actually is. After all, how many times have you told yourself to remember to pick up dinner…
How HubSpot Works with Python Requests
As a B2B marketing agency, our development team regularly tackles projects where standalone applications need to be able to “speak” with one another. To solve this challenge, Python is our…
Why Does Marketing Take So Much Time?
It’s no secret that we’ve spent much of our lives anxious to accomplish some sort of end goal. As kids, we couldn’t wait to “get big” and drive a car,…
Why You Need Marketing and What It Does for Your Sales Team
You may see your sales team as the only ones who brings home the bacon. They close leads, pursue the relationship, and generate more business in the future. However, it’s…
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