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A Guide to Leveraging HubSpot Datasets

Mastering Data Insights: A Look at HubSpot Datasets In today's digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…

Marketing Automation Comparison: HubSpot vs Braze

HubSpot Vs Braze  Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…

The Art and Science of Lead Scoring in HubSpot

Mastering Prospect Outreach In today's dynamic landscape of customer engagement, the ability to discern and connect with potential customers stands as the cornerstone of business growth. The OBO Group revolutionizes this…

The OBO Group Attains Top 1% HubSpot Partner Status Based on Accreditations

Columbia, Maryland, USA – January 25, 2024 – The OBO Group, a HubSpot Elite Partner, announced today that it has attained two new HubSpot technical accreditations: HubSpot Data Migration and…

HubSpot’s AI Revolution: A Tour of HubSpot’s New AI Features

In the ever-evolving landscape of marketing technology, HubSpot has been at the forefront of innovation, constantly enhancing its platform with cutting-edge tools. As the demand for AI in marketing continues…

Empowering Sales Teams with ChatGPT: Harnessing AI for Solution Engineering Support

Sales teams often have to answer complex questions from potential clients, which may require help from solution engineers. Given the limited time and resources solution engineers have, it may not…

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