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A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today's digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
The Art and Science of Lead Scoring in HubSpot
Mastering Prospect Outreach In today's dynamic landscape of customer engagement, the ability to discern and connect with potential customers stands as the cornerstone of business growth. The OBO Group revolutionizes this…
The OBO Group Attains Top 1% HubSpot Partner Status Based on Accreditations
Columbia, Maryland, USA – January 25, 2024 – The OBO Group, a HubSpot Elite Partner, announced today that it has attained two new HubSpot technical accreditations: HubSpot Data Migration and…
HubSpot’s AI Revolution: A Tour of HubSpot’s New AI Features
In the ever-evolving landscape of marketing technology, HubSpot has been at the forefront of innovation, constantly enhancing its platform with cutting-edge tools. As the demand for AI in marketing continues…
HubSpot and Salesforce Integration Catalyzes Carnegie Learning’s Sales and Marketing Synergy
About Carnegie Learning is a leading provider of AI-driven technology, curriculum, and professional learning solutions for K-12 education. Carnegie Learning offers a range of educational products and services, including software…
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How to Start an Email Outreach Campaign
So you’re looking to do a cold outreach campaign, but you don’t know exactly where to start. It’s a daunting task if you’re just setting forth into the wide world…
Performing Successful Research for Your Outreach Campaign
You have started to plot a course towards an email outreach campaign, but you need to figure out who you’re contacting before you can start generating leads. Quality research is…
Why You Shouldn’t Send Cold Emails from Your Marketing Automation System
You want to hit the ground running with your new marketing automation system. You can’t wait to get started, get those fresh leads in, spread the good word. You’ve got…
6 Tips to Re-Engage With Customers
If you’re like most companies, your primary focus is on new sales. What you’re missing is a huge opportunity to acquire new customers at a fraction of the cost of…
The Single Channel Fallacy
Relying on one channel for communication is never a good idea. For some industries, like commercial printers, this is an issue many companies struggle with. The convenience and familiarity of…
The Key to Survival in Mature B2B Industries
How does a B2B furniture company survive? The amount of furniture stores I pass on my way to work every morning is almost alarming. Their windows are littered with signage…
How to Cross-Sell Your Customers
If you are looking to expand your consumer base, cross selling needs to become a part of your business strategy. Consumers’ reliance on digital discovery when looking for a product…
Why Your Data is a Goldmine
Let’s be honest: most businesses are completely unaware of the goldmine right at their fingertips. This untapped potential shines new light on leads and prospects, tracks down unique consumer buying…
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