Project Management.
Whether it’s collaborating on projects, automating workflows, delegating tasks, tracking projects, scheduling assignments, or communicating with clients and various stakeholders, our team of experts at OBO can guide you through requirements, system selection, process construction, onboarding to ongoing operational support.
Project management software solutions help cross-functional teams collaborate better, simplifying how work gets done. Most companies may struggle where to begin since Project Management systems can do so much and when leveraged correctly act as a force multiplier for their organizations. Whether it’s collaborating on projects, automating workflows, delegating tasks, tracking projects, scheduling assignments, or communicating with clients and various stakeholders, our team of experts at OBO can guide you through requirements, system selection, process construction, onboarding to ongoing operational support.
Technologies.
Monday.com, HubSpot, Salesforce
Select.
Each system offers their own benefit and no two companies are exactly alike. At OBO we’ll evaluate your team requirements and unpack your needs in order to make the right decision for the company and ensure that the system will be compatible with your other technologies.
Replace & Migrate.
Oftentimes there may be a pre-existing technology whereby you must migrate to a new system. Our team of experts at OBO will help document your current system, and build a plan to replace and migrate your historical data into a new system so that your team can be up and running with the tools need to be successful. The team will work with you to build a project plan in order to seamlessly transition from one system to another.
Optimization.
After years of using your Project Management system sometimes it’s in badly need of an overhaul to ensure peak organizational efficiency. Our team of experts will work with your team to document your needs, to understand what’s working, what’s not working and your future needs. From there we’ll optimize your existing system to meet your needs and help you leverage the system to it’s fullest potential. Think of us as your Operational Ops team supporting you not ust in the present, but ongoing in the future to ensure you’re always operating at peak performance.
Articles
Case Studies
Articles
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today’s digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
Mass Media Corporation Optimizes monday.com Project Management Process
1 + Automations 0 + mirrored columns 1 % User-Adoption Rate ABOUT This client is one of the world’s leading mass media and entertainment corporations. With a vast collection of…
How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts
120,000 members synced daily 31 fields integrated 20,000 contacts migrated About The International Society for Pharmaceutical Engineering was founded in 1980 by professionals who believe the pharmaceutical industry required an…
Workflow Management Updates in HubSpot: Summer 2020
HubSpot is constantly pushing updates to revitalize its user experience. This summer, its workflow capabilities were optimized to improve readability, functionality, and simplicity. Take a look at the newest functions…
Selecting the Right Marketing Automation Technology
Overwhelmed by marketing automation choices? You’re not alone. With so many options available to today’s marketers, it’s tough to know which technology is the best choice for your company. When…
4 Reasons You Should Use Sales Conversation Recap Emails
We all like to think that our memory is way better than it actually is. After all, how many times have you told yourself to remember to pick up dinner…
Why Does Marketing Take So Much Time?
It’s no secret that we’ve spent much of our lives anxious to accomplish some sort of end goal. As kids, we couldn’t wait to “get big” and drive a car,…
6 Steps to Creating a Webinar Your Audience Will Love
Content marketing offers a variety of options for self-promotion depending on your internal strengths as well as your clients’ communication preferences. Do they respond well to blogs? Emails? Newsletters? How…
How to Sell Without Selling: Tips for Email Communication
If you’ve ever approached a cold prospect, you know this to be true: people HATE being sold. They know a disingenuous tone and pushy pitch from miles away—before you even…
4 Easy Steps to Building Nurture Email Campaigns
To put it simply, email nurture campaigns are created to build a relationship with an already existing lead—someone who has visited your website and engaged with your content. Your website…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
What to Look for in an Outsourced Marketing Team
What are the pros of outsourcing your marketing? You may think that marketing is easier when done in house, considering you know more about what your business does and what…
What You Need to Know About SEO
In today’s world, businesses need quality online content to survive. Google has become the global search hub where everyone goes to find services, products, and answers to their questions. Google…
Utilizing Testimonials and Case Studies in Your Business
If you online shop like me, you likely scour the review section of a product before deciding on what you’ll buy. In fact, around 90% of customers read reviews before…
6 Tips to Create a Company Newsletter Your Clients Will Read
Company newsletters can take many different forms: product announcements, educational resources, internal company news, employee interviews, and much more. Given the multitude of options that a newsletter offers, how do…
Get More B2B Leads by Getting Inside Your Buyer’s Brain
One of the most frequently asked questions we get at OBO is this: “How can we get more leads?” On the surface, the answer is simple: cater to your buyer.…
5 Things Executives Don’t Know They Don’t Know About Marketing (and How ABM Can Fix That)
Marketing is a powerful arrow in your quiver of business strategy: it drives leads to your sales team, increases awareness about your organization and services, and helps you connect more…
Battle of the Softwares: HubSpot vs. ActiveCampaign
It can be daunting trying to choose a marketing automation software and CRM that best suits your company’s needs. After all, there are dozens of tools that offer robust features…
Just Zap It! 3 Workflows Made Possible with Zapier
Zapier is a web-based service that allows users to translate data between web APIs. Under the hood, Zapier builds HTTP requests, receives the responses, and then parses that data and…
Case Studies
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today's digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
Mass Media Corporation Optimizes monday.com Project Management Process
1 + Automations 0 + mirrored columns 1 % User-Adoption Rate ABOUT This client is one of the world’s leading mass media and entertainment corporations. With a vast collection of…
How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts
120,000 members synced daily 31 fields integrated 20,000 contacts migrated About The International Society for Pharmaceutical Engineering was founded in 1980 by professionals who believe the pharmaceutical industry required an…
Workflow Management Updates in HubSpot: Summer 2020
HubSpot is constantly pushing updates to revitalize its user experience. This summer, its workflow capabilities were optimized to improve readability, functionality, and simplicity. Take a look at the newest functions…
Selecting the Right Marketing Automation Technology
Overwhelmed by marketing automation choices? You’re not alone. With so many options available to today’s marketers, it’s tough to know which technology is the best choice for your company. When…
4 Reasons You Should Use Sales Conversation Recap Emails
We all like to think that our memory is way better than it actually is. After all, how many times have you told yourself to remember to pick up dinner…
Why Does Marketing Take So Much Time?
It’s no secret that we’ve spent much of our lives anxious to accomplish some sort of end goal. As kids, we couldn’t wait to “get big” and drive a car,…
6 Steps to Creating a Webinar Your Audience Will Love
Content marketing offers a variety of options for self-promotion depending on your internal strengths as well as your clients’ communication preferences. Do they respond well to blogs? Emails? Newsletters? How…
How to Sell Without Selling: Tips for Email Communication
If you’ve ever approached a cold prospect, you know this to be true: people HATE being sold. They know a disingenuous tone and pushy pitch from miles away—before you even…
4 Easy Steps to Building Nurture Email Campaigns
To put it simply, email nurture campaigns are created to build a relationship with an already existing lead—someone who has visited your website and engaged with your content. Your website…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
What to Look for in an Outsourced Marketing Team
What are the pros of outsourcing your marketing? You may think that marketing is easier when done in house, considering you know more about what your business does and what…
What You Need to Know About SEO
In today’s world, businesses need quality online content to survive. Google has become the global search hub where everyone goes to find services, products, and answers to their questions. Google…
Utilizing Testimonials and Case Studies in Your Business
If you online shop like me, you likely scour the review section of a product before deciding on what you’ll buy. In fact, around 90% of customers read reviews before…
6 Tips to Create a Company Newsletter Your Clients Will Read
Company newsletters can take many different forms: product announcements, educational resources, internal company news, employee interviews, and much more. Given the multitude of options that a newsletter offers, how do…
Get More B2B Leads by Getting Inside Your Buyer’s Brain
One of the most frequently asked questions we get at OBO is this: “How can we get more leads?” On the surface, the answer is simple: cater to your buyer.…
5 Things Executives Don’t Know They Don’t Know About Marketing (and How ABM Can Fix That)
Marketing is a powerful arrow in your quiver of business strategy: it drives leads to your sales team, increases awareness about your organization and services, and helps you connect more…
Battle of the Softwares: HubSpot vs. ActiveCampaign
It can be daunting trying to choose a marketing automation software and CRM that best suits your company’s needs. After all, there are dozens of tools that offer robust features…
Just Zap It! 3 Workflows Made Possible with Zapier
Zapier is a web-based service that allows users to translate data between web APIs. Under the hood, Zapier builds HTTP requests, receives the responses, and then parses that data and…
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