Customer Service.

Our experts will help you develop strategies that fit your business goals and implement customized customer success solutions to solve your most pressing business challenges.

Effectively leveraging customer support software that’s fully integrated with your CRM and marketing technology stack is a must for businesses. Nowadays businesses need technologies that not only act as a force multiplier for their customer support teams enabling them to do more in less time, but to also provide a better customer experience from onboarding to ongoing customer support. Our experts will help you develop strategies that fit your business goals and implement customized customer service software solutions to solve your most pressing business challenges.

HubSpot Service Hub.

HubSpot’s Service Hub can help you deliver exceptional customer value and drive long-term retention. To boost customer retention, emphasizing customer value is essential. Growth increasingly depends on your customers, who now have higher expectations than ever before.

Service Hub transforms your customer service from a cost burden to a revenue generator. Featuring AI-driven tools, multi-channel support, and integration with marketing and sales data, this unified platform enables scalable support and proactive retention strategies that drive business growth.

Select.

We’ll help you evaluate your needs and make recommendations on which tools will best support your business requirements. We’ll also review any integrations that need to be kept in consideration. Through our assessment we’ll break down the benefits, and total cost of ownership associated with the various tools.

Replace & Migrate.

OBO can support all aspects of data migration from start to finish, along with customer service platform training and ongoing support. Our services include assessing your existing tech stack, data models, processes, and strategic goals to develop a plan to replace and migrate your current customer service system and its data to your chosen platform seamlessly.

Optimization.

Articles

Case Studies

Articles

Case Studies

Articles
Case Studies

Articles, Digital Marketing, General, HubSpot Page, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page, OBO Blog, Tech Blogs, Web Development & Ecommerce

A Guide to Leveraging HubSpot Datasets

Mastering Data Insights: A Look at HubSpot Datasets In today's digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…

Articles, Digital Marketing, General, HubSpot Page, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page, OBO Blog, Tech Blogs, Web Development & Ecommerce

Marketing Automation Comparison: HubSpot vs Braze

HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…

Case Studies, Data & Technology, Implementations Page, Insights, Marketing Automation Page, Monday.com Page, Project Management Ops Page, Project Management Page

Mass Media Corporation Optimizes monday.com Project Management Process

1 + Automations 0 + mirrored columns 1 % User-Adoption Rate ABOUT This client is one of the world’s leading mass media and entertainment corporations. With a vast collection of…

Articles, Digital Marketing, General, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page, Non-Profits Page

How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts

120,000 members synced daily 31 fields integrated 20,000 contacts migrated About The International Society for Pharmaceutical Engineering was founded in 1980 by professionals who believe the pharmaceutical industry required an…

Account Based Marketing, Articles, Digital Marketing, HubSpot Page, Implementations Page, Marketing Automation Page, Marketing Ops Page, Platform Integrations Page, Project Management Ops Page, Project Management Page

Workflow Management Updates in HubSpot: Summer 2020

HubSpot is constantly pushing updates to revitalize its user experience. This summer, its workflow capabilities were optimized to improve readability, functionality, and simplicity. Take a look at the newest functions…

Articles, Digital Marketing, General, Insights, Marketing Automation Page, Web Development & Ecommerce

Selecting the Right Marketing Automation Technology

Overwhelmed by marketing automation choices? You’re not alone. With so many options available to today’s marketers, it’s tough to know which technology is the best choice for your company. When…

Account Based Marketing, Articles, Digital Marketing, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page, Sales Enablement, Sales Ops Page

4 Reasons You Should Use Sales Conversation Recap Emails

We all like to think that our memory is way better than it actually is. After all, how many times have you told yourself to remember to pick up dinner…

Account Based Marketing, Articles, Digital Marketing, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page

Why Does Marketing Take So Much Time?

It’s no secret that we’ve spent much of our lives anxious to accomplish some sort of end goal. As kids, we couldn’t wait to “get big” and drive a car,…

Articles, Digital Marketing, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page, Sales Enablement

6 Steps to Creating a Webinar Your Audience Will Love

Content marketing offers a variety of options for self-promotion depending on your internal strengths as well as your clients’ communication preferences. Do they respond well to blogs? Emails? Newsletters? How…

Account Based Marketing, Articles, Digital Marketing, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page, Sales Enablement

How to Sell Without Selling: Tips for Email Communication

If you’ve ever approached a cold prospect, you know this to be true: people HATE being sold. They know a disingenuous tone and pushy pitch from miles away—before you even…

Account Based Marketing, Articles, Digital Marketing, HubSpot Page, Insights, Marketing Automation Page, Marketing Ops Page, Sales Enablement

4 Easy Steps to Building Nurture Email Campaigns

To put it simply, email nurture campaigns are created to build a relationship with an already existing lead—someone who has visited your website and engaged with your content. Your website…

Articles, Data & Technology, Marketing Automation Page, Project Management Ops Page, Project Management Page

5 Tips to Help Your Data Migration Projects Run Smoothly

The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…

Account Based Marketing, Articles, Digital Marketing, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page, OBO Blog

What to Look for in an Outsourced Marketing Team

What are the pros of outsourcing your marketing? You may think that marketing is easier when done in house, considering you know more about what your business does and what…

Account Based Marketing, Data & Technology, Digital Marketing, Insights, Marketing Automation Page, Marketing Ops Page

What You Need to Know About SEO

In today’s world, businesses need quality online content to survive. Google has become the global search hub where everyone goes to find services, products, and answers to their questions. Google…

Account Based Marketing, Articles, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page, Sales Enablement

Utilizing Testimonials and Case Studies in Your Business

If you online shop like me, you likely scour the review section of a product before deciding on what you’ll buy. In fact, around 90% of customers read reviews before…

Account Based Marketing, Articles, Digital Marketing, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page

6 Tips to Create a Company Newsletter Your Clients Will Read

Company newsletters can take many different forms: product announcements, educational resources, internal company news, employee interviews, and much more. Given the multitude of options that a newsletter offers, how do…

Account Based Marketing, Marketing Automation Page, Marketing Ops Page, Sales Enablement, Sales Ops Page

Get More B2B Leads by Getting Inside Your Buyer’s Brain

One of the most frequently asked questions we get at OBO is this: “How can we get more leads?” On the surface, the answer is simple: cater to your buyer.…

Account Based Marketing, Articles, Digital Marketing, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page

5 Things Executives Don’t Know They Don’t Know About Marketing (and How ABM Can Fix That)

Marketing is a powerful arrow in your quiver of business strategy: it drives leads to your sales team, increases awareness about your organization and services, and helps you connect more…

Account Based Marketing, ActiveCampaign Page, Data & Technology, Digital Marketing, HubSpot Page, Implementations Page, Insights, Integrated Marketing Page, Marketing Automation Page, Marketing Ops Page, Sales Ops Page

Battle of the Softwares: HubSpot vs. ActiveCampaign

It can be daunting trying to choose a marketing automation software and CRM that best suits your company’s needs. After all, there are dozens of tools that offer robust features…

ActiveCampaign Page, Articles, Data & Technology, Digital Marketing, HubSpot Page, Insights, Marketing Automation Page, Monday.com Page, Salesforce Page

Just Zap It! 3 Workflows Made Possible with Zapier

Zapier is a web-based service that allows users to translate data between web APIs. Under the hood, Zapier builds HTTP requests, receives the responses, and then parses that data and…