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How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts

ISPE had been using iMIS, a leading provider of AMS (Association Management System), for the last ten years and integrated the Higher Logic email marketing into their platform for five years, both expensive and time-consuming. ISPE decided that they needed a switch and sought after the best Marketing Automation that was in use. They identified HubSpot as the best software to use going forward. Still, they needed to find a HubSpot partner that would get iMIS integrated with HubSpot within a reasonable timeline and cost. So, they reached out to OBO.