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OBO & Aptitude 8 Join Forces
Articles

OBO and Aptitude 8 Join Forces to Create the Top HubSpot Technical Consulting Firm

The OBO Group and Aptitude 8, both distinguished HubSpot Elite Solutions Partners, are thrilled to announce a merger between their two firms. This strategic partnership unites the unique strengths of both companies, bringing our separate strong reputations together to become the technical consulting powerhouse of the HubSpot ecosystem.

OBO & Aptitude 8 Join Forces
Articles

OBO + Aptitude 8: A Note From the Founders

Hear from the founders of Aptitude 8 and OBO as they share their thoughts on the merger and what it means for their clients, teams, and the future of technical consulting in the HubSpot ecosystem.

Sales Hub AI Features
Articles

Top 5 New AI Features in HubSpot Sales Hub

HubSpot’s new AI capabilities are transforming how sales teams operate, making it easier than ever to work smarter, not harder. By automating tasks and uncovering valuable insights, HubSpot’s AI tools streamline workflows and enhance data analysis, driving efficiency across the board.

UpYourStack Podcast
Articles

OBO Launches UpYourStack Podcast

The OBO Group, a leading provider of professional services for HubSpot implementations and optimizations, is thrilled to announce the launch of its new podcast, “UpYourStack.” Hosted by Noah Berk, Co-Founder of The OBO Group, this podcast aims to help HubSpot users enhance their tech stack with innovative HubSpot apps.

HubSpot Datasets Blog
Articles

A Guide to Leveraging HubSpot Datasets

In today’s digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed decisions and driving business growth. The Operations Hub Enterprise subscription offered by HubSpot has many powerful features from programmable automation and data quality automation to customizable reports, with real-time data sharing and customizable datasets.