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OBO and Aptitude 8 Join Forces to Create the Top HubSpot Technical Consulting Firm
Columbia, Maryland, October 15, 2024 – The OBO Group and Aptitude 8, both distinguished HubSpot Elite Solutions Partners, are thrilled to announce a merger between their two firms. This strategic…
OBO + Aptitude 8: A Note From the Founders
Hear from the founders of Aptitude 8 and OBO as they share their thoughts on the merger and what it means for their clients, teams, and the future of technical…
Top 5 New AI Features in HubSpot Sales Hub
Top 5 HubSpot Sales Hub AI FeaturesHubSpot’s new AI capabilities are transforming how sales teams operate, making it easier than ever to work smarter, not harder. By automating tasks and…
OBO Launches UpYourStack Podcast
Columbia, Maryland, July 24, 2024 – The OBO Group, a leading provider of professional services for HubSpot implementations and optimizations, is thrilled to announce the launch of its new podcast,…
Marketing Platform Comparison: HubSpot vs Zoho
HubSpot Marketing+ vs. Zoho Marketing Plus SuiteIn the ever-evolving world of digital marketing, choosing the right platform to manage and optimize your marketing efforts is crucial. Two leading contenders in…
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today's digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
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How to Start an Email Outreach Campaign
So you’re looking to do a cold outreach campaign, but you don’t know exactly where to start. It’s a daunting task if you’re just setting forth into the wide world…
Performing Successful Research for Your Outreach Campaign
You have started to plot a course towards an email outreach campaign, but you need to figure out who you’re contacting before you can start generating leads. Quality research is…
Why You Shouldn’t Send Cold Emails from Your Marketing Automation System
You want to hit the ground running with your new marketing automation system. You can’t wait to get started, get those fresh leads in, spread the good word. You’ve got…
6 Tips to Re-Engage With Customers
If you’re like most companies, your primary focus is on new sales. What you’re missing is a huge opportunity to acquire new customers at a fraction of the cost of…
The Single Channel Fallacy
Relying on one channel for communication is never a good idea. For some industries, like commercial printers, this is an issue many companies struggle with. The convenience and familiarity of…
The Key to Survival in Mature B2B Industries
How does a B2B furniture company survive? The amount of furniture stores I pass on my way to work every morning is almost alarming. Their windows are littered with signage…
How to Cross-Sell Your Customers
If you are looking to expand your consumer base, cross selling needs to become a part of your business strategy. Consumers’ reliance on digital discovery when looking for a product…
Why Your Data is a Goldmine
Let’s be honest: most businesses are completely unaware of the goldmine right at their fingertips. This untapped potential shines new light on leads and prospects, tracks down unique consumer buying…
HubSpot+ Expert Tips and Hidden Gems Videos
Welcome to our HubSpot Training Hub! Here, you’ll find a comprehensive collection of videos designed to help you master HubSpot’s powerful tools and features. Whether you’re just getting started or looking to sharpen your HubSpot skills, our tutorials are here to guide you every step of the way.
HubSpot+ Expert Tips and Hidden Gems Videos
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