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How to Sell Without Selling: Tips for Email Communication
If you’ve ever approached a cold prospect, you know this to be true: people HATE being sold. They know a disingenuous tone and pushy pitch from miles away—before you even…
The Importance of Brand Alignment: What You Need to Know
Jeff Bezos, CEO and Founder of Amazon, once said, “Your brand is what other people say about you when you’re not in the room.” In other words, your brand is…
4 Easy Steps to Building Nurture Email Campaigns
To put it simply, email nurture campaigns are created to build a relationship with an already existing lead—someone who has visited your website and engaged with your content. Your website…
Marketers: Are You Missing a Key Ingredient?
Thoughts from Toby Bray, Executive Sales and Marketing Advisor If marketing is caffeine, sales is coffee. And for most of us, the habit of drinking caffeinated coffee is something to…
5 Easy-to-Follow Tips for Using LinkedIn Sponsored Content Effectively
Advertising on social media is an easy and profitable way to increase your sales leads. While some may see Facebook and Instagram as a little more difficult to navigate…
Crafting a Newsletter Your Clients Will Love
It can be tough to know if your monthly or quarterly newsletter is pulling its weight. The resources you spend creating the template and content, as well as launching at…
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How Research and Data Strengthens Your Company’s Message
In today’s digital age, where every company has an active presence online, it seems like it’s impossible to stand out. Most companies already rely on conversational and interactive social media…
Four Best Practices for Cold Emailing
Cold emailing is hard to do for two reasons: you don’t (personally) know who you’re reaching out to, and there’s no immediate feedback (like there is on the phone, for…
Seven and a Half Valuable LinkedIn Stats You Should Track
LinkedIn has a treasure trove of data that you may be missing out on. Unfortunately, you can’t directly import this information into your CRM, but with some old-fashioned tracking, you…
How Bounced Emails & Unsubscribes Improve Your Email Marketing Strategy
Many people think that bounced emails and unsubscribes are a sign of a failing email marketing strategy. Although they may be an indicator that something is wrong, they are also…
Three Simple Ways to Implement “Raving Fans” Customer Service
When I say customer service, what comes to mind? Is it endless hours spent on hold while trying to resolve an issue with your cable company? A faceless voice telling…
So You Sent the Wrong Email… Now What?
Like millions of other people, I do a lot of my online shopping on Amazon. I enjoy the perks of Prime and have even made a few shopping lists for…
All About ActiveCampaign: Pros, Cons, and Quirks
As we made the transition from an outbound lead generation organization to a full sales and marketing consulting agency, the need for a reliable marketing automation platform became imperative. That’s…
Is Account Based Marketing Right for You?
Before we begin, do you even know what Account Based Marketing (ABM) is? ABM is essentially an evolution of content marketing, but you need to add a step in the…
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