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Top 5 API Features to Extend HubSpot Capabilities – Part 1: idProperty Fields
IntroductionHubSpot’s expansive platform is packed with essential tools to help marketing, sales, and service teams execute strategy with ease. In an ideal world, these teams can live exclusively within the…
Top 5 API Features to Extend HubSpot Capabilities
Anyone working in digital marketing or sales fields in 2022 is well-aware of HubSpot’s uncanny marriage of ease-of-use with robustness in both front and backend spheres. But, if you’re not…
What Non-Technical People Need to Know About Technical Implementations
When we introduce our technical implementation process to non-technical people, we pitch this analogy: think about implementations like building a home.You wouldn’t just put on your hard hat and begin…
HubSpot Business Units: Optimize Your Brand Management
Gone are the days of creating dozens of separate HubSpot instances to manage every branch of your business. HubSpot Business Units allow for better brand management by introducing segmented audiences,…
What Makes an OBO Consultant?
OBO consultants are hard to define because they’re one-of-a-kind. Our clients sometimes have trouble identifying what “service bucket” we fall into, whether that’s digital, technology, or business consulting. The good…
What’s the Key to Getting 100% Sales User Adoption of Your CRM?
A well-implemented CRM can be a force multiplier to any sales team by qualifying and prioritizing opportunities in the pipeline while ensuring follow-ups don’t fall through the cracks. It’s no…
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Ensuring Onboarding Success With OBO’s Residency Program
How often are you able to tick all of the boxes on a job application? Regardless of your level of education, experience, or credentials, there will always be room for…
Say Hello to HubSpot’s Operations Hub Enterprise
HubSpot has been hard at work solving for siloed data, broken systems, and inefficiency among rapidly expanding companies and teams. Operations teams are after scalable tools that permit effortless integration…
Who is OBO?
OBO specializes in digitizing sales, marketing, customer service, and operations for clients. We’re a team of Technology Management Consultants, Project Leaders, Business Analysts, Marketers, and Developers. We work with our…
OBO Awarded First Place for Baltimore Business Journal’s Best Place to Work 2021
Baltimore Business Journal announced the winners for the Best Places to Work award to a few top candidates for the Micro, Small, Medium and Large Companies on October 1st, 2021.…
How to Apply for HubSpot’s Nonprofit Program : The Ultimate Guide
HubSpot has just released an all-in-one digital platform, specifically tailored to nonprofits! Here at OBO, we have been dedicated to helping Nonprofit organizations amplify and digitize their fundraising, marketing, constituent…
Why Your Data is a Goldmine
Let’s be honest: most businesses are completely unaware of the goldmine right at their fingertips. This untapped potential shines new light on leads and prospects, tracks down unique consumer buying…
Diving into the Deep End of Web Dev: A Beginner’s Guide
Creating a unique, fast, and easy to use website is key when it comes to impressing your clients. You may be familiar with free website builders that take the guesswork…
5 Tempting Benefits for Developing in a Linux Environment
Did you know that most developers use Linux as their main operating system (or at least dual boot)? Sure, a novice user may find it daunting at first–just like switching…
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