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SEO the OBO Way
Search engine optimization, or SEO, is the process of improving your website’s ranking by naturally integrating keywords and phrases throughout your website, including its meta description, headers, images, and content.…
A Step-By-Step Guide to Developing Your Ideal Client Persona
An ideal client persona is the key to unlocking marketing messaging, content to support the sales process, and insights into shifts in your market. Without these insights, it may be…
4 Tips to Creating Blogs That People Will Actually Read
Building the right content on your site is essential to bringing in traffic and boosting your Google site ranking. Your content is what prospects are searching for—can you answer their…
What Goes Into a Marketing Budget?
Once a mere department design used to promote ideas, marketing is now an integral part of the traditional sales funnel and forms the foundation for business growth. This means marketing…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
Creating Cold Email Campaigns: Our Best Practices
Email marketing is a foundational part of every successful demand generation campaign. Each email becomes its own work of art—expertly crafted and researched to provide the answers your clients are…
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Empowering Sales Teams with ChatGPT: Harnessing AI for Solution Engineering Support
Sales teams often have to answer complex questions from potential clients, which may require help from solution engineers. Given the limited time and resources solution engineers have, it may not…
HubSpot and Salesforce Integration Catalyzes Carnegie Learning’s Sales and Marketing Synergy
About Carnegie Learning is a leading provider of AI-driven technology, curriculum, and professional learning solutions for K-12 education. Carnegie Learning offers a range of educational products and services, including software…
HubSpot’s AI Revolution: A Tour of HubSpot’s New AI Features
In the ever-evolving landscape of marketing technology, HubSpot has been at the forefront of innovation, constantly enhancing its platform with cutting-edge tools. As the demand for AI in marketing continues…
Data-Driven Success In HubSpot For Nationwide Title Insurance Company
0 % "Close lost" saved in Q2 2022 0 % New prospects found in Q2 2022 0 % Prospect conversion into opportunities $ 1 M+ Increased revenue in Q2 2022…
The OBO Group Attains Top 1% HubSpot Partner Status Based on Accreditations
Columbia, Maryland, USA – January 25, 2024 – The OBO Group, a HubSpot Elite Partner, announced today that it has attained two new HubSpot technical accreditations: HubSpot Data Migration and…
The Art and Science of Lead Scoring in HubSpot
Mastering Prospect Outreach In today's dynamic landscape of customer engagement, the ability to discern and connect with potential customers stands as the cornerstone of business growth. The OBO Group revolutionizes this…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today's digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
HubSpot+ Expert Tips and Hidden Gems Videos
Welcome to our HubSpot Training Hub! Here, you’ll find a comprehensive collection of videos designed to help you master HubSpot’s powerful tools and features. Whether you’re just getting started or looking to sharpen your HubSpot skills, our tutorials are here to guide you every step of the way.
HubSpot+ Expert Tips and Hidden Gems Videos
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