Integrated Marketing.
Develop strategic plans to execute
multi-system marketing campaigns to automatically nurture leads for
effortless conversion.
Integrated marketing is a process that combines various aspects of your business’s marketing communication. We aim to create a unified and seamless experience for your customers by providing you with communications strategies aligned with your organization’s core values and goals.
Marketing Automation.
We can match your goals and needs with the right marketing automation platform and create custom automations that will increase the quality and quantity of your campaigns. Experience exponential lift from your customer conversion efforts with automated marketing workflows developed to deliver the right message at the right time.
Email Marketing.
When sending targeted emails, it’s hard to know which ones to send to which groups. With our help, you’ll be able to create dynamic content and segmented emails so you can easily reach the right people. We’ll help you get started by creating customized emails based on the information you provide in your contacts list and then set up your marketing platform to identify which emails will work well in your campaign.
REVENUE ATTRIBUTION.
Understanding where your revenue is coming from is important, so you can better allocate your marketing budget. We will help you through this process and identify which of your marketing efforts generate the most revenue to get you the best return on your investment.
Dashboards & Reports.
We help you track your campaigns by providing you a single source of truth to analyze your marketing metrics and sales activities. By building your dashboards and reporting, you can understand where you’re getting the most return on your marketing investments.
Articles
Case Studies
Articles
OBO and Aptitude 8 Join Forces to Create the Top HubSpot Technical Consulting Firm
Columbia, Maryland, October 15, 2024 – The OBO Group and Aptitude 8, both distinguished HubSpot Elite Solutions Partners, are thrilled to announce a merger between their two firms. This strategic…
OBO + Aptitude 8: A Note From the Founders
Hear from the founders of Aptitude 8 and OBO as they share their thoughts on the merger and what it means for their clients, teams, and the future of technical…
Top 5 New AI Features in HubSpot Sales Hub
Top 5 HubSpot Sales Hub AI FeaturesHubSpot’s new AI capabilities are transforming how sales teams operate, making it easier than ever to work smarter, not harder. By automating tasks and…
OBO Launches UpYourStack Podcast
Columbia, Maryland, July 24, 2024 – The OBO Group, a leading provider of professional services for HubSpot implementations and optimizations, is thrilled to announce the launch of its new podcast,…
Marketing Platform Comparison: HubSpot vs Zoho
HubSpot Marketing+ vs. Zoho Marketing Plus SuiteIn the ever-evolving world of digital marketing, choosing the right platform to manage and optimize your marketing efforts is crucial. Two leading contenders in…
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today’s digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
The Art and Science of Lead Scoring in HubSpot
Mastering Prospect Outreach In today’s dynamic landscape of customer engagement, the ability to discern and connect with potential customers stands as the cornerstone of business growth. The OBO Group revolutionizes this…
The OBO Group Attains Top 1% HubSpot Partner Status Based on Accreditations
Columbia, Maryland, USA – January 25, 2024 – The OBO Group, a HubSpot Elite Partner, announced today that it has attained two new HubSpot technical accreditations: HubSpot Data Migration and…
HubSpot and Salesforce Integration Catalyzes Carnegie Learning’s Sales and Marketing Synergy
About Carnegie Learning is a leading provider of AI-driven technology, curriculum, and professional learning solutions for K-12 education. Carnegie Learning offers a range of educational products and services, including software…
Empowering Sales Teams with ChatGPT: Harnessing AI for Solution Engineering Support
Sales teams often have to answer complex questions from potential clients, which may require help from solution engineers. Given the limited time and resources solution engineers have, it may not…
5 Tempting Benefits for Developing in a Linux Environment
Did you know that most developers use Linux as their main operating system (or at least dual boot)? Sure, a novice user may find it daunting at first–just like switching…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
Navigating System Integration Complexities
System Integration combines two stand-alone systems to create one comprehensive network. Integration projects require immense comprehension, and the key to successful integration is to create a plan. A structured approach…
A HealthCare Organization Achieves 15,309 Conversions within 6 Months
0 Conversions 0 % Conversion Rate 0 % Open Rate Challenge Solution Conclusion The organization is one of the top 10 hospital groups in America and a 22+ billion dollar,…
How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts
120,000 members synced daily 31 fields integrated 20,000 contacts migrated About The International Society for Pharmaceutical Engineering was founded in 1980 by professionals who believe the pharmaceutical industry required an…
What Are Pillar Pages, and How Do They Help SEO?
We know that transforming all of your website content to conform with Google’s ever-changing SEO algorithm is the last thing you want to do. What you did a year ago…
What Is Scrum and Why Is It Valuable to You?
Here at obo. Agency, our clients’ projects are always handled with full focus and maximum effort. Aligning with our core values, we complete our clients’ tasks on time, every time.…
Wireframes, Moodboards, and Mockups: What’s the Difference?
If your website needs an overhaul, it can be overwhelming—and it’s certainly not an overnight job. Where do you even begin when you have to scrap the whole thing? It’s…
SEO Breakdown
What Is SEO, Anyway? Simply put, SEO stands for search engine optimization. But you probably already know that, and it often seems like it’s made up of a bunch of…
Case Studies
OBO and Aptitude 8 Join Forces to Create the Top HubSpot Technical Consulting Firm
Columbia, Maryland, October 15, 2024 – The OBO Group and Aptitude 8, both distinguished HubSpot Elite Solutions Partners, are thrilled to announce a merger between their two firms. This strategic…
OBO + Aptitude 8: A Note From the Founders
Hear from the founders of Aptitude 8 and OBO as they share their thoughts on the merger and what it means for their clients, teams, and the future of technical…
Top 5 New AI Features in HubSpot Sales Hub
Top 5 HubSpot Sales Hub AI FeaturesHubSpot’s new AI capabilities are transforming how sales teams operate, making it easier than ever to work smarter, not harder. By automating tasks and…
OBO Launches UpYourStack Podcast
Columbia, Maryland, July 24, 2024 – The OBO Group, a leading provider of professional services for HubSpot implementations and optimizations, is thrilled to announce the launch of its new podcast,…
Marketing Platform Comparison: HubSpot vs Zoho
HubSpot Marketing+ vs. Zoho Marketing Plus SuiteIn the ever-evolving world of digital marketing, choosing the right platform to manage and optimize your marketing efforts is crucial. Two leading contenders in…
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today's digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
The Art and Science of Lead Scoring in HubSpot
Mastering Prospect Outreach In today's dynamic landscape of customer engagement, the ability to discern and connect with potential customers stands as the cornerstone of business growth. The OBO Group revolutionizes this…
The OBO Group Attains Top 1% HubSpot Partner Status Based on Accreditations
Columbia, Maryland, USA – January 25, 2024 – The OBO Group, a HubSpot Elite Partner, announced today that it has attained two new HubSpot technical accreditations: HubSpot Data Migration and…
HubSpot and Salesforce Integration Catalyzes Carnegie Learning’s Sales and Marketing Synergy
About Carnegie Learning is a leading provider of AI-driven technology, curriculum, and professional learning solutions for K-12 education. Carnegie Learning offers a range of educational products and services, including software…
Empowering Sales Teams with ChatGPT: Harnessing AI for Solution Engineering Support
Sales teams often have to answer complex questions from potential clients, which may require help from solution engineers. Given the limited time and resources solution engineers have, it may not…
5 Tempting Benefits for Developing in a Linux Environment
Did you know that most developers use Linux as their main operating system (or at least dual boot)? Sure, a novice user may find it daunting at first–just like switching…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
Navigating System Integration Complexities
System Integration combines two stand-alone systems to create one comprehensive network. Integration projects require immense comprehension, and the key to successful integration is to create a plan. A structured approach…
A HealthCare Organization Achieves 15,309 Conversions within 6 Months
0 Conversions 0 % Conversion Rate 0 % Open Rate Challenge Solution Conclusion The organization is one of the top 10 hospital groups in America and a 22+ billion dollar,…
How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts
120,000 members synced daily 31 fields integrated 20,000 contacts migrated About The International Society for Pharmaceutical Engineering was founded in 1980 by professionals who believe the pharmaceutical industry required an…
What Are Pillar Pages, and How Do They Help SEO?
We know that transforming all of your website content to conform with Google's ever-changing SEO algorithm is the last thing you want to do. What you did a year ago…
What Is Scrum and Why Is It Valuable to You?
Here at obo. Agency, our clients’ projects are always handled with full focus and maximum effort. Aligning with our core values, we complete our clients’ tasks on time, every time.…
Wireframes, Moodboards, and Mockups: What’s the Difference?
If your website needs an overhaul, it can be overwhelming—and it’s certainly not an overnight job. Where do you even begin when you have to scrap the whole thing? It’s…
SEO Breakdown
What Is SEO, Anyway? Simply put, SEO stands for search engine optimization. But you probably already know that, and it often seems like it’s made up of a bunch of…
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