Marketing Automation.
There are a lot of options when it comes to Marketing Automation systems and at OBO we’ll help you team identify the right tools that fit your business requirements along with budget.
Select.
We will work with you to select the best marketing automation system that fits your business through our needs and requirements discovery. After discussing all of the must-haves of your business, we will then develop user stories to select the right application to support the functionalities you need for your marketing efforts.
Replace and migrate.
OBO can support all aspects of data migration from start to finish, along with marketing platform training and ongoing support. Our services include assessing your existing tech stack, data models, processes, and strategic goals to develop a plan to replace and migrate your current marketing system and its data to your chosen platform seamlessly.
Optimization.
We optimize your system and ensure your teams’ marketing projects and tasks are aligned with your business’s goals; we break down internal silos that improve communication and enable your team to do more in less time. In addition, we streamline data and tools, map out workflows, create templates, and build automations and create integrations so you can focus on connecting with your audience.
Articles
Case Studies
Articles
OBO and Aptitude 8 Join Forces to Create the Top HubSpot Technical Consulting Firm
Columbia, Maryland, October 15, 2024 – The OBO Group and Aptitude 8, both distinguished HubSpot Elite Solutions Partners, are thrilled to announce a merger between their two firms. This strategic…
OBO + Aptitude 8: A Note From the Founders
Hear from the founders of Aptitude 8 and OBO as they share their thoughts on the merger and what it means for their clients, teams, and the future of technical…
Top 5 New AI Features in HubSpot Sales Hub
Top 5 HubSpot Sales Hub AI FeaturesHubSpot’s new AI capabilities are transforming how sales teams operate, making it easier than ever to work smarter, not harder. By automating tasks and…
OBO Launches UpYourStack Podcast
Columbia, Maryland, July 24, 2024 – The OBO Group, a leading provider of professional services for HubSpot implementations and optimizations, is thrilled to announce the launch of its new podcast,…
Marketing Platform Comparison: HubSpot vs Zoho
HubSpot Marketing+ vs. Zoho Marketing Plus SuiteIn the ever-evolving world of digital marketing, choosing the right platform to manage and optimize your marketing efforts is crucial. Two leading contenders in…
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today’s digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
Mass Media Corporation Optimizes monday.com Project Management Process
1 + Automations 0 + mirrored columns 1 % User-Adoption Rate ABOUT This client is one of the world’s leading mass media and entertainment corporations. With a vast collection of…
How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts
120,000 members synced daily 31 fields integrated 20,000 contacts migrated About The International Society for Pharmaceutical Engineering was founded in 1980 by professionals who believe the pharmaceutical industry required an…
Workflow Management Updates in HubSpot: Summer 2020
HubSpot is constantly pushing updates to revitalize its user experience. This summer, its workflow capabilities were optimized to improve readability, functionality, and simplicity. Take a look at the newest functions…
Selecting the Right Marketing Automation Technology
Overwhelmed by marketing automation choices? You’re not alone. With so many options available to today’s marketers, it’s tough to know which technology is the best choice for your company. When…
4 Reasons You Should Use Sales Conversation Recap Emails
We all like to think that our memory is way better than it actually is. After all, how many times have you told yourself to remember to pick up dinner…
Why Does Marketing Take So Much Time?
It’s no secret that we’ve spent much of our lives anxious to accomplish some sort of end goal. As kids, we couldn’t wait to “get big” and drive a car,…
6 Steps to Creating a Webinar Your Audience Will Love
Content marketing offers a variety of options for self-promotion depending on your internal strengths as well as your clients’ communication preferences. Do they respond well to blogs? Emails? Newsletters? How…
How to Sell Without Selling: Tips for Email Communication
If you’ve ever approached a cold prospect, you know this to be true: people HATE being sold. They know a disingenuous tone and pushy pitch from miles away—before you even…
4 Easy Steps to Building Nurture Email Campaigns
To put it simply, email nurture campaigns are created to build a relationship with an already existing lead—someone who has visited your website and engaged with your content. Your website…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
What to Look for in an Outsourced Marketing Team
What are the pros of outsourcing your marketing? You may think that marketing is easier when done in house, considering you know more about what your business does and what…
What You Need to Know About SEO
In today’s world, businesses need quality online content to survive. Google has become the global search hub where everyone goes to find services, products, and answers to their questions. Google…
Utilizing Testimonials and Case Studies in Your Business
If you online shop like me, you likely scour the review section of a product before deciding on what you’ll buy. In fact, around 90% of customers read reviews before…
Case Studies
OBO and Aptitude 8 Join Forces to Create the Top HubSpot Technical Consulting Firm
Columbia, Maryland, October 15, 2024 – The OBO Group and Aptitude 8, both distinguished HubSpot Elite Solutions Partners, are thrilled to announce a merger between their two firms. This strategic…
OBO + Aptitude 8: A Note From the Founders
Hear from the founders of Aptitude 8 and OBO as they share their thoughts on the merger and what it means for their clients, teams, and the future of technical…
Top 5 New AI Features in HubSpot Sales Hub
Top 5 HubSpot Sales Hub AI FeaturesHubSpot’s new AI capabilities are transforming how sales teams operate, making it easier than ever to work smarter, not harder. By automating tasks and…
OBO Launches UpYourStack Podcast
Columbia, Maryland, July 24, 2024 – The OBO Group, a leading provider of professional services for HubSpot implementations and optimizations, is thrilled to announce the launch of its new podcast,…
Marketing Platform Comparison: HubSpot vs Zoho
HubSpot Marketing+ vs. Zoho Marketing Plus SuiteIn the ever-evolving world of digital marketing, choosing the right platform to manage and optimize your marketing efforts is crucial. Two leading contenders in…
A Guide to Leveraging HubSpot Datasets
Mastering Data Insights: A Look at HubSpot Datasets In today's digital landscape, data reigns supreme. At The OBO Group, we know that harnessing data insights is the key to making informed…
Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
Mass Media Corporation Optimizes monday.com Project Management Process
1 + Automations 0 + mirrored columns 1 % User-Adoption Rate ABOUT This client is one of the world’s leading mass media and entertainment corporations. With a vast collection of…
How One of the Largest Non-Profit Associations Consolidated Systems to Optimize Marketing Efforts
120,000 members synced daily 31 fields integrated 20,000 contacts migrated About The International Society for Pharmaceutical Engineering was founded in 1980 by professionals who believe the pharmaceutical industry required an…
Workflow Management Updates in HubSpot: Summer 2020
HubSpot is constantly pushing updates to revitalize its user experience. This summer, its workflow capabilities were optimized to improve readability, functionality, and simplicity. Take a look at the newest functions…
Selecting the Right Marketing Automation Technology
Overwhelmed by marketing automation choices? You’re not alone. With so many options available to today’s marketers, it’s tough to know which technology is the best choice for your company. When…
4 Reasons You Should Use Sales Conversation Recap Emails
We all like to think that our memory is way better than it actually is. After all, how many times have you told yourself to remember to pick up dinner…
Why Does Marketing Take So Much Time?
It’s no secret that we’ve spent much of our lives anxious to accomplish some sort of end goal. As kids, we couldn’t wait to “get big” and drive a car,…
6 Steps to Creating a Webinar Your Audience Will Love
Content marketing offers a variety of options for self-promotion depending on your internal strengths as well as your clients’ communication preferences. Do they respond well to blogs? Emails? Newsletters? How…
How to Sell Without Selling: Tips for Email Communication
If you’ve ever approached a cold prospect, you know this to be true: people HATE being sold. They know a disingenuous tone and pushy pitch from miles away—before you even…
4 Easy Steps to Building Nurture Email Campaigns
To put it simply, email nurture campaigns are created to build a relationship with an already existing lead—someone who has visited your website and engaged with your content. Your website…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
What to Look for in an Outsourced Marketing Team
What are the pros of outsourcing your marketing? You may think that marketing is easier when done in house, considering you know more about what your business does and what…
What You Need to Know About SEO
In today’s world, businesses need quality online content to survive. Google has become the global search hub where everyone goes to find services, products, and answers to their questions. Google…
Utilizing Testimonials and Case Studies in Your Business
If you online shop like me, you likely scour the review section of a product before deciding on what you’ll buy. In fact, around 90% of customers read reviews before…
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