HubSpot Marketing+ vs. Zoho Marketing Plus Suite
In the ever-evolving world of digital marketing, choosing the right platform to manage and optimize your marketing efforts is crucial. Two leading contenders in this space are HubSpot and Zoho. Both platforms offer a range of features designed to streamline marketing processes, but they cater to different needs and business sizes.
In this blog, we’ll compare these two platforms across several key areas: creating and managing content, generating leads and automating marketing, optimizing the customer journey, and pricing.
Read on to find the system that aligns perfectly with your business marketing needs!
Creating and Managing Content
Content is the backbone of digital marketing. It helps build brand awareness, establishes authority, engages the audience, and ultimately drives conversions. A platform that simplifies content creation and management can save time and ensure consistency across all marketing channels.
We’ve compiled a list of popular content management features to compare the offerings of HubSpot and Zoho:
HubSpot Marketing+ Pro
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Emails
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Landing Pages
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Drag & Drop Website Builder
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Scalable Web Hosting
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Blogs
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Content Personalization
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Content Staging
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Memberships & Member Blogs
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Content Remix
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AI Blog Generator
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AI Website Generator
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AI Page & Post Translations
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Content Embed
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Zoho Marketing Plus Suite
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Emails
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Landing Pages ($)
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Drag & Drop Website Builder ($)
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Scalable Web Hosting ($)
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Blogs ($)
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Content Personalization
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Content Staging
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Memberships & Member Blogs
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Content Remix
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AI Blog Generator
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AI Website Generator
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AI Page & Post Translations
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Content Embed
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Implementing HubSpot? We can help.
Generating Leads & Automating Marketing
Lead generation and marketing automation help businesses reach a larger audience, streamline communication, and ensure that potential customers are engaged consistently and effectively. Automation saves time and increases efficiency by handling repetitive tasks.
Let’s compare some of the most popular lead generation and automated marketing tools offered by HubSpot and Zoho:
HubSpot Marketing+ Pro
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Email Marketing
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Marketing Automation
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Forms
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Ads
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Social Media Management
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Site Chat
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Messaging & Shared Inbox
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SEO Recommendations
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ABM Tools
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Lead Scoring
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Multi-Channel Campaigns
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AI Campaign Assistant
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Zoho Marketing Plus Suite
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Email Marketing
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Marketing Automation
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Forms
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Ads
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Social Media Management
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Site Chat ($)
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Messaging & Shared Inbox ($)
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SEO Recommendations
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ABM Tools
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Lead Scoring
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Multi-Channel Campaigns
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AI Campaign Assistant
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Optimizing the Customer Journey
A seamless and optimized customer journey enhances customer satisfaction, increases conversions, and builds loyalty. Understanding and refining the customer journey helps businesses retain customers and maximize lifetime value.
Let’s compare the primary reporting tools offered by HubSpot and Zoho:
HubSpot Marketing+ Pro
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Web Traffic Analytics
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SEO Analytics
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A/B Testing
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Dynamic Content
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Contact Attribution Reports
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Custom Reporting
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Custom Dashboards
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Adaptive Page Testing
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Zoho Marketing Plus Suite
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Web Traffic Analytics
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SEO Analytics
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A/B Testing
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Dynamic Content
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Contact Attribution Reports
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Custom Reporting
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Custom Dashboards
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Adaptive Page Testing
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Pricing
The Verdict? HubSpot Marketing+ tends to have a higher base cost but includes more features within the package, which may offer better value for businesses requiring comprehensive tools. Zoho Marketing Plus Suite is more budget-friendly but may incur additional costs for advanced features and support.
Choosing the Right Platform
Choosing between HubSpot Marketing+ and Zoho Marketing Plus Suite depends on your business’s specific needs and budget.
HubSpot Marketing+: Ideal for medium to large enterprises that need a comprehensive, all-in-one solution with advanced features, automation, and AI capabilities. It’s a great choice if you prioritize having everything integrated into a single platform with strong support options.
Zoho Marketing Plus Suite: Suitable for small to medium-sized businesses looking for a modular and scalable solution. It’s a cost-effective option if you need essential marketing tools and are willing to pay extra for additional features as needed.
Both HubSpot Marketing+ and Zoho Marketing Plus Suite offer robust solutions for digital marketing. Your choice should be guided by your business size, budget, and specific marketing needs. By evaluating the features and costs associated with each platform, you can make an informed decision that aligns with your marketing strategy and goals.
As a HubSpot Elite Solutions Partner, The OBO Group is available to answer any questions you may have about how HubSpot could help you grow your business. Contact us today to chat with one of our HubSpot experts.
About the Author
Margaret Lawhorn has been working in marketing for seven years, with three years of HubSpot expertise. Margaret is a treasure trove of creativity, ensuring that client’s marketing efforts are tailored to meet their business needs. Establishing HubSpot practices for data accuracy, sales and marketing automation, lead nurturing and reporting, and optimization is the backbone of her process.
Disclaimer: This article was written based on the latest information and best practices available at the time of publication, June 2024. The dynamic nature of marketing automation means that details, statistics, and best practices evolve over time. We encourage readers to consider the date of publication when applying the advice or strategies contained herein. For the most current information, please refer to the latest research or official sources. The author and publisher assume no responsibility for any changes that have occurred or for any actions taken based on the information provided in this article.
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