Building the right content on your site is essential to bringing in traffic and boosting your Google site ranking. Your content is what prospects are searching for—can you answer their questions in a timely and easy-to-read manner? In an ideal world, it would be great if you could just throw some information onto a page and see your rankings soar, but unfortunately, it’s not that simple.
Each blog needs to have the right architecture to be not only read and understood by prospects but also ranked properly by Google. Remember: behind the scenes, Google’s indexing algorithm is looking at your blog and calculating its ranking. Naturally, there are a few tricks that you can follow when building your blog’s content to improve your website ranking.
Attention-Grabbing Headers
You want to try to avoid publishing a sea of text on your blog pages. Doing so can deter readers who have no idea where the information they’re looking for is located or simply don’t have time to read the entire blog. Proper use of HTML headers can help your readers pinpoint the exact location of the information they’re looking for. As well, creating headers is essential to your Google site ranking.
Using H1 tags helps Google know what type of information is within your paragraph text. You can have great information within the paragraph text, but if you don’t separate it appropriately with H1 headers, your ranking will never get a top spot. The Google algorithms that analyze your website first look at the title of your blog and then the H1 header tags to calculate your ranking.
Eye-Catching Bullet Points
We recommend using bullet points when possible to make it easier for readers to digest your content. Not every blog topic will give you the opportunity to do so, but bullet points are easy to read and help categorize information into smaller bite-sized pieces that readers love. This is also a good opportunity to use keywords that will boost your site ranking. Readers want to get the most information in the quickest way possible, and bullet points provide the little snippets they’re looking for without requiring too much digging.
Planting the Right Keywords
You’ve most likely heard of keywords when creating your SEO strategy, but we want to reiterate how important it is to place these correctly in your content. For blogs, keywords certainly help readers understand the ideas you want to convey—but more importantly, they help your website’s Google ranking when used properly.
You want to use the correct keywords that fit your topic without overdoing it. Keyword stuffing—the practice of loading text with lots of keywords, especially in unnatural places—will ultimately harm your blog’s ranking because of the way the Google algorithm works. That said, we recommend that you use five keywords per every 500 words within your blog, but no more than seven.
High-Quality Images and White Space
People love high-quality images—it draws their attention to the page and builds curiosity around the topic. We always recommend a header image that fits the theme of the blog and is of sufficient quality to not turn away readers. With today’s photographic capabilities, any image that is low quality immediately builds distrust and uncertainty.
White space between paragraphs and headers helps draw your readers’ eyes to the next piece of text, aiding in their navigation of the content. Even if your blog is somewhat lengthy, the increased white space will help keep the reader’s attention longer and give the impression that the piece is shorter than it really is. We recommend that most blogs be between 600–800 words.
Final Thoughts
There is no perfect way to write a blog. Every business and topic will have its own needs to write content that engages readers and provides essential information that Google will want to rank.
There’s no magic to it: the real trick is to just get out there and write. You won’t produce an award-winning blog right away, but the more you write, the better you’ll become. Most importantly, be receptive to feedback and listen to your audience; then, try to work your content to fit what your readers are looking for.
Contact us today to learn more about our blog best practices and how to boost your Google site ranking with the right content.
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