It’s no secret why monday.com’s intuitive interface is attracting marketing teams and project managers across the globe. Deemed by many as “spreadsheets on steroids”, tasks, data, and campaigns have never been easier to visualize thanks to monday.com’s boards. As a standalone platform, monday.com offers a customizable space to conveniently manage, track, and optimize marketing efforts.
When synchronized with a marketing automation (MA) system, collaboration and clarity become better than ever. Integrating a MA system with monday.com enables instant transparency on campaign statuses, marketing assets, data, collaboration, and beyond.
As a HubSpot Elite Solutions Partner, OBO couldn’t help but notice that a particular integration was missing from monday.com’s Apps Marketplace. There’s an app to manage HubSpot leads, contacts, and companies within monday.com— but there isn’t one for marketing assets. So, we decided to build it.
Here’s the breakdown on our HubSpot-monday.com application for marketing teams: HubDay. (Get it?)
What is HubDay?
HubDay integrates the renowned interface of monday.com with granular marketing data from HubSpot MarketingHub. With HubDay, users can access and visualize HubSpot’s most valuable marketing metrics from the crisp interface of monday.com. No more toggling back and forth between the two in order to document, track, or analyze campaigns. No more marketing “asset bloat”. Just real-time accuracy in a fully customizable space.
This automatic, one-way sync from HubSpot to monday.com imports high-level marketing object data to customizable monday.com boards. Once the data’s in monday.com, users are free to build or mirror boards, automate actions, create reports, or simply work out of the pre-configured Marketing Object board. The possibilities are endless.
HubDay will consistently synchronize the most up-to-date HubSpot data to monday.com, so there’s no need to worry about misaligned or duplicative information. Marketing emails, forms, lists, you name it— it’s all there in your board to view, filter, and report on.
The benefits of HubDay + Use Cases
Reduce “asset bloat”: Do you know how many emails you have in your MA system right now? Probably not! Marketing assets are notoriously bulky. HubSpot is a wonderful place to house them, but monday.com boards are a more efficient place to view and manage them. With HubDay, your HubSpot marketing assets will be easily trackable from your monday.com instance, sparing you some headaches and long hunts for marketing materials.
Improve collaboration: From copywriters and graphic designers to operations managers and analysts, all facets of a marketing department can come together in monday.com to review and report on campaign data. No more impatience for status updates or confusion over task assignments. Thanks to HubDay, everything is present for everyone to see.
Manage launch dates and timelines: monday.com offers a variety of view types for data, including calendars, timelines, and tables. This makes boards an optimal place to plan marketing campaigns and keep everybody aligned on progress. With HubDay providing real-time HubSpot data to campaign boards, teams can check active statuses and plan for launch deadlines more accurately.
Cross-reference campaign data: HubSpot’s reporting and dashboard capabilities are extremely insightful for campaign analytics. Consolidating these metrics into a monday.com board optimizes the readability and shareability of vital data. Cross-reference performance across dozens or hundreds of marketing email campaigns to quickly identify your superstar efforts.
Making HubDay work for YOUR marketing team
There are 1,001 use cases for HubDay. Any marketing team that is looking to improve collaboration, streamline communication, and optimize reporting between HubSpot and monday.com is a great candidate for this app. Please note that using this app requires both HubSpot Marketing Hub and monday.com at the Professional or Enterprise level.
Ready to manage your HubSpot marketing data in monday.com? Visit HubDay.io for more information.
Questions? Contact us!