In the ever-evolving landscape of marketing technology, HubSpot has been at the forefront of innovation, constantly enhancing its platform with cutting-edge tools. As the demand for AI in marketing continues to surge, HubSpot has streamlined the integration of artificial intelligence into your marketing efforts. Offering features like AI assistance in content creation, ChatSpot, and intelligent workflow and reporting enhancements, these tools are poised to revolutionize how you leverage the HubSpot platform. In fact, AI helped us write this blog, our copywriters just added a little pizzaz!
HubSpot’s New AI Assistant for Content Creation
Content creation can not only be daunting and time-consuming to a marketing professional, but also getting into a creative slump can be hard to get out of. Luckily, you can count on HubSpot’s new AI assistant to jumpstart your creativity. This standout feature allows marketers to harness the power of artificial intelligence to generate and refine content seamlessly. Whether you’re working on a landing page, website content, or marketing emails, the AI assistant becomes your creative collaborator.
The process is simple. By highlighting your desired text, a lightning bolt appears, offering options to rewrite, expand, shorten, or change the tone of the selected content. This feature provides a quick and efficient way to iterate on their messaging, ensuring it resonates with their audience.
And to help keep titles fresh and exciting for content such as blogs and webinars, the AI assistant will generate multiple options until you find the one that best suits your goals. This not only saves time but also introduces a level of creativity and versatility to your content creation.
ChatSpot: HubSpot’s AI-Powered ChatBot for Quick, Detailed Research
Love it or dread it, marketing research can be a huge drain on a marketer’s time. Sometimes, you may even wish you had a research assistant to help with tedious and arduous research tasks. Enter HubSpot’s AI-powered chat, ChatSpot.
HubSpot’s ChatSpot integration operates similarly to ChatGPT, offering predefined templates tailored for specific research functions. This feature proves invaluable for tasks such as company insights, general research, competitor analysis, prospecting, and even HubSpot-specific actions like accessing the HubSpot Academy or troubleshooting issues.
For example, ChatSpot allows users to discover companies based on specific criteria, such as size and technology usage. This not only streamlines the prospecting process but also enables efficient research and seamless integration of discovered companies into the HubSpot CRM. ChatSpot can also generate reports, interact with objects, and contribute to a more cohesive and data-driven approach to customer relationship management, freeing up your time to focus on the bigger picture.
AI Assistance in Workflows and Reports
HubSpot can be a marketer’s best friend with its many tools and capabilities, but keeping your HubSpot clean and organized can be a job in and of itself. HubSpot has integrated AI assistance into workflows and reports to help maintain a clean and organized HubSpot instance.
For example, many HubSpot users may have workflows and reports lacking well-defined names or descriptions. The AI assistant steps in during the workflow creation process, prompting users to include context and descriptions for each step.
Let’s say you’re creating a ‘deal closed’ workflow, the AI assistant will generate a clear description of the workflow’s actions, ensuring that every step is well-documented. This not only aids in understanding at first glance what the workflow is for but also contributes to a cleaner and more comprehensible HubSpot environment. The same type of naming convention can also be used for reports so that users can add descriptions to reports swiftly, providing a clear understanding of the report’s purpose and data sources.
Enhance Your Marketing Efforts With HubSpot’s Tools
HubSpot’s recent AI features represent a significant leap forward in providing marketers with tools that enhance creativity, efficiency, and organization. From content creation and AI-powered chat to intelligent workflow and reporting assistance, these features demonstrate HubSpot’s commitment to equipping its users with the latest advancements in marketing technology. As you explore these tools, you’ll find yourself better positioned to navigate the ever-evolving landscape of digital marketing, making informed decisions and staying ahead of the curve.
To learn more about HubSpot’s new AI tools, visit our website. If you would like to chat with one of our HubSpot experts about how you can leverage AI in your HubSpot instance, please contact us.