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Marketing Automation Comparison: HubSpot vs Braze
HubSpot Vs Braze Selecting the perfect customer engagement platform (CEP) can feel like navigating a vast ocean of options. In the quickly evolving world of marketing automation, standout names like…
The Art and Science of Lead Scoring in HubSpot
Mastering Prospect Outreach In today's dynamic landscape of customer engagement, the ability to discern and connect with potential customers stands as the cornerstone of business growth. The OBO Group revolutionizes this…
The OBO Group Attains Top 1% HubSpot Partner Status Based on Accreditations
Columbia, Maryland, USA – January 25, 2024 – The OBO Group, a HubSpot Elite Partner, announced today that it has attained two new HubSpot technical accreditations: HubSpot Data Migration and…
HubSpot’s AI Revolution: A Tour of HubSpot’s New AI Features
In the ever-evolving landscape of marketing technology, HubSpot has been at the forefront of innovation, constantly enhancing its platform with cutting-edge tools. As the demand for AI in marketing continues…
HubSpot and Salesforce Integration Catalyzes Carnegie Learning’s Sales and Marketing Synergy
About Carnegie Learning is a leading provider of AI-driven technology, curriculum, and professional learning solutions for K-12 education. Carnegie Learning offers a range of educational products and services, including software…
Empowering Sales Teams with ChatGPT: Harnessing AI for Solution Engineering Support
Sales teams often have to answer complex questions from potential clients, which may require help from solution engineers. Given the limited time and resources solution engineers have, it may not…
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5 Tips to Help Your Marketing Automation Succeed
For big and small companies alike, capturing leads and converting them into sales-ready prospects is essential for growth. Traditional marketing techniques rely on either broad, sweeping distribution or the painstaking…
Why Relying on Inbound Alone Could Keep You in the Poor House
Inbound marketing is important, and we tell all our clients to take advantage of it. But, unfortunately, not every customer is looking up everything your company offers. When you only…
New Name, Same Great Team! Introducing OBO
Wow, I can’t believe that it’s been 20 months since my partner Rob and I launched our business, OutboundOps, in January 2016. It’s been an incredible journey watching the company…
How to Turn Grazers into Deal-Closing Experts
Imagine running a business where one month your pipeline is full of potential customers excited to learn more about your product, but the next it’s completely empty. Frustrating, right? Believe…
Is Account Based Marketing Right for You?
Before we begin, do you even know what Account Based Marketing (ABM) is? ABM is essentially an evolution of content marketing, but you need to add a step in the…
All About ActiveCampaign: Pros, Cons, and Quirks
As we made the transition from an outbound lead generation organization to a full sales and marketing consulting agency, the need for a reliable marketing automation platform became imperative. That’s…
So You Sent the Wrong Email… Now What?
Like millions of other people, I do a lot of my online shopping on Amazon. I enjoy the perks of Prime and have even made a few shopping lists for…
Three Simple Ways to Implement “Raving Fans” Customer Service
When I say customer service, what comes to mind? Is it endless hours spent on hold while trying to resolve an issue with your cable company? A faceless voice telling…
HubSpot+ Expert Tips and Hidden Gems Videos
Welcome to our HubSpot Training Hub! Here, you’ll find a comprehensive collection of videos designed to help you master HubSpot’s powerful tools and features. Whether you’re just getting started or looking to sharpen your HubSpot skills, our tutorials are here to guide you every step of the way.
HubSpot+ Expert Tips and Hidden Gems Videos
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