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Top 5 API Features to Extend HubSpot Capabilities
Anyone working in digital marketing or sales fields in 2022 is well-aware of HubSpot’s uncanny marriage of ease-of-use with robustness in both front and backend spheres. But, if you’re not…
Formstack Automates and Organizes Processes with Salesforce
ABOUT Formstack is a workplace productivity platform that helps businesses automate their processes and boost efficiency. Serving over 27,000 organizations worldwide with an employee population of 230+, Formstack has no…
What Non-Technical People Need to Know About Technical Implementations
When we introduce our technical implementation process to non-technical people, we pitch this analogy: think about implementations like building a home.You wouldn’t just put on your hard hat and begin…
HubSpot Business Units: Optimize Your Brand Management
Gone are the days of creating dozens of separate HubSpot instances to manage every branch of your business. HubSpot Business Units allow for better brand management by introducing segmented audiences,…
Frost & Sullivan Modernizes Marketing Technology with HubSpot Migration
ABOUT Frost & Sullivan is a business consulting firm that offers market research and analysis, growth strategy consulting, and corporate training. Employing over 1,800 people with nearly 45 offices worldwide,…
What Makes an OBO Consultant?
OBO consultants are hard to define because they’re one-of-a-kind. Our clients sometimes have trouble identifying what “service bucket” we fall into, whether that’s digital, technology, or business consulting. The good…
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Tips for Herding Cats or the Closely Held Secrets of a Project Manager
Your company title might not include “project manager”, but chances are at some point in your role, you might have to oversee a project from beginning to finish. Although it…
Lead Scoring 101
Nearly all organizations depend on sales efforts to grow their business. With so many leads and contacts bouncing around in your CRM, how do you know which ones to pursue…
7 Tips for Creating a Memorable Infographic
In today’s content marketing landscape, infographics are all the rage. And considering that it’s 60,000 times faster for your brain to understand visuals over text, it’s easy to see why…
OBO Wins 2018 Baltimore Corporate Culture Award
Why Company Culture Matters A company is made up of lots of different parts: its clients, its services, its team members… Some organizations tend to overlook one important aspect, though:…
Why Setting Expectations is So Crucial
Expectations: all organizations have them. But short of developing mind-reading technology, how can we know exactly what our clients expect from us? The answer is simple: by establishing and clarifying…
Just Zap It! 3 Workflows Made Possible with Zapier
Zapier is a web-based service that allows users to translate data between web APIs. Under the hood, Zapier builds HTTP requests, receives the responses, and then parses that data and…
Battle of the Softwares: HubSpot vs. ActiveCampaign
It can be daunting trying to choose a marketing automation software and CRM that best suits your company’s needs. After all, there are dozens of tools that offer robust features…
5 Tempting Benefits for Developing in a Linux Environment
Did you know that most developers use Linux as their main operating system (or at least dual boot)? Sure, a novice user may find it daunting at first--just like switching…
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