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Learn How a Leading Provider of Clinical Data Analytics Supported Their Team to Adopt Salesforce
28 Sales Representatives Trained in Salesforce Created Customized Reports for 264 Accounts, 4241 Leads, and 151 Opportunities About The organization is a leading provider of clinically relevant analytics and insights…
OBO Awarded First Place for Baltimore Business Journal’s Best Place to Work 2021
Baltimore Business Journal announced the winners for the Best Places to Work award to a few top candidates for the Micro, Small, Medium and Large Companies on October 1st, 2021.…
Nephcure Successfully Integrates Salesforce and HubSpot to Provide Best-in-Class Support to 20,000 Stakeholders
About NephCure Kidney International is a non-profit organization focused on accelerating the research and education related to nephrotic syndrome. As the leading organization advocating for developing new drugs and procedures…
How to Apply for HubSpot’s Nonprofit Program : The Ultimate Guide
HubSpot has just released an all-in-one digital platform, specifically tailored to nonprofits! Here at OBO, we have been dedicated to helping Nonprofit organizations amplify and digitize their fundraising, marketing, constituent…
Why Your Data is a Goldmine
Let’s be honest: most businesses are completely unaware of the goldmine right at their fingertips. This untapped potential shines new light on leads and prospects, tracks down unique consumer buying…
Diving into the Deep End of Web Dev: A Beginner’s Guide
Creating a unique, fast, and easy to use website is key when it comes to impressing your clients. You may be familiar with free website builders that take the guesswork…
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5 Easy Ways to Become a Better Writer
Writing is an art form—it takes skill to craft a flawless piece of content that is both informative and enjoyable to read for your target audience. While many people write…
What to Look for in an Outsourced Marketing Team
What are the pros of outsourcing your marketing? You may think that marketing is easier when done in house, considering you know more about what your business does and what…
Creating Cold Email Campaigns: Our Best Practices
Email marketing is a foundational part of every successful demand generation campaign. Each email becomes its own work of art—expertly crafted and researched to provide the answers your clients are…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
What Goes Into a Marketing Budget?
Once a mere department design used to promote ideas, marketing is now an integral part of the traditional sales funnel and forms the foundation for business growth. This means marketing…
4 Tips to Creating Blogs That People Will Actually Read
Building the right content on your site is essential to bringing in traffic and boosting your Google site ranking. Your content is what prospects are searching for—can you answer their…
A Step-By-Step Guide to Developing Your Ideal Client Persona
An ideal client persona is the key to unlocking marketing messaging, content to support the sales process, and insights into shifts in your market. Without these insights, it may be…
SEO the OBO Way
Search engine optimization, or SEO, is the process of improving your website’s ranking by naturally integrating keywords and phrases throughout your website, including its meta description, headers, images, and content.…
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