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Ensuring Onboarding Success With OBO’s Residency Program
How often are you able to tick all of the boxes on a job application? Regardless of your level of education, experience, or credentials, there will always be room for…
Engineering Software Company Achieves 100% Project Management User-Adoption
150 + Automations 1 Workspace for five boards 100 % User-Adoption Rate ABOUT This client is a leading provider of multiphysics engineering software for product development, testing, and operation. With…
Say Hello to HubSpot’s Operations Hub Enterprise
HubSpot has been hard at work solving for siloed data, broken systems, and inefficiency among rapidly expanding companies and teams. Operations teams are after scalable tools that permit effortless integration…
Advantage Engineers Increased Their Sales and Marketing Efforts Through CRM Implementation
ABOUT Advantage Engineers is a nationwide company that manages all types of telecommunications projects from coast to coast. From their 18 locations, they’re focused on delivering quality engineering consulting services…
Who is OBO?
OBO specializes in digitizing sales, marketing, customer service, and operations for clients. We’re a team of Technology Management Consultants, Project Leaders, Business Analysts, Marketers, and Developers. We work with our…
Learn How a Leading Provider of Clinical Data Analytics Supported Their Team to Adopt Salesforce
28 Sales Representatives Trained in Salesforce Created Customized Reports for 264 Accounts, 4241 Leads, and 151 Opportunities About The organization is a leading provider of clinically relevant analytics and insights…
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5 Easy Ways to Become a Better Writer
Writing is an art form—it takes skill to craft a flawless piece of content that is both informative and enjoyable to read for your target audience. While many people write…
What to Look for in an Outsourced Marketing Team
What are the pros of outsourcing your marketing? You may think that marketing is easier when done in house, considering you know more about what your business does and what…
Creating Cold Email Campaigns: Our Best Practices
Email marketing is a foundational part of every successful demand generation campaign. Each email becomes its own work of art—expertly crafted and researched to provide the answers your clients are…
5 Tips to Help Your Data Migration Projects Run Smoothly
The goal is simple: transfer data out of one system and into another. But the process, not so much. Developers must simultaneously juggle APIs, recreate workflows and reports, and manage…
What Goes Into a Marketing Budget?
Once a mere department design used to promote ideas, marketing is now an integral part of the traditional sales funnel and forms the foundation for business growth. This means marketing…
4 Tips to Creating Blogs That People Will Actually Read
Building the right content on your site is essential to bringing in traffic and boosting your Google site ranking. Your content is what prospects are searching for—can you answer their…
A Step-By-Step Guide to Developing Your Ideal Client Persona
An ideal client persona is the key to unlocking marketing messaging, content to support the sales process, and insights into shifts in your market. Without these insights, it may be…
SEO the OBO Way
Search engine optimization, or SEO, is the process of improving your website’s ranking by naturally integrating keywords and phrases throughout your website, including its meta description, headers, images, and content.…
HubSpot+ Expert Tips and Hidden Gems Videos
Welcome to our HubSpot Training Hub! Here, you’ll find a comprehensive collection of videos designed to help you master HubSpot’s powerful tools and features. Whether you’re just getting started or looking to sharpen your HubSpot skills, our tutorials are here to guide you every step of the way.
HubSpot+ Expert Tips and Hidden Gems Videos
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